Such was Slimanes influence that many industry analysts predicted his departure would lead to a reversal of Saint Laurents recent growth. It was brilliant from a marketing standpoint. Bellettini says: The work that Anthony has been doing in terms of diversity of age, sex, gender, color, body type, as judged on a 360 basis, has been quite impressive, still being able to communicate the brand. Bellettini will succeed current chief executive Paul Deneve, who after two years at the head of the luxury fashion label is leaving for a position in the technology industry in California . Well keep working on it because for me, the journey in sustainability is never finished. Diversification has been one key to the houses current success. Saint Laurent opened its first flagship in China in 2019 and the network is being expanded in the country. Alex Murdaugh Receives Life Sentence: What Happens Now? Con Romy Schneider, Donald Houston, Dennis Waterman, Patricia Brake. Please see our privacy policy for more information. Continuity candidate 25 April 2016. There are 12 older and 7 younger executives at Kering SA. But there is only one problem, it is half the salary. He told me, In my life I never earned the money you are going to make at Prada. The name Yves Saint Laurent is iconic within the fashion realm, and the client base is loyal, but having to stay relevant and to attract the next generation of customers is why the rebranding was so drastic and became so controversial. and other data for a number of reasons, such as keeping FT Sites reliable and secure, Their go-to expert? analyse how our Sites are used. View the profiles of people named Francesca Bellettini. The Saint Laurent head office is based on Rue de Bellechasse in Paris. Im obsessed with two things: local customers and comp growth, says Bellettini. Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and currently is Chairman at Yves Saint Laurent of Monaco, Chairman of Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman for SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman of Yves Saint . This documentary-style series follows investigative journalists as they uncover the truth. organisation Sign In. If I can be honest, I dont think that today that campaign would even be shot.. Will Others Follow? Their brand offers an escape to people, which during this unparalleled time in our world, is vital. Anyone can read what you share. Since 2012, Saint Laurent Paris, formerly known as Yves Saint Laurent, has boasted double-digit year-on-year growth. Simmenauer adds that the brands handbags in particular are timeless and well priced. She is determined never to panic or bow to public pressure out of fear. The rebranding brought with it a more refined, heightened sense of elegance and luxury, reaffirming Saint Laurent as one of the worlds preeminent luxury fashion brands.. Bellettini also shared how she still does not speak French. Reach out to me, at: laura.cohn@gmail.com or @laurascohn. This is to ensure the offer is reflecting the current vision of the brand. Copyright 2023 Surperformance. Bellettini has increased control over distribution, rationalised the number of wholesale doors and put in place a controlled and even more selective product distribution by signing contracts of selected distribution in Europe, converting in concessions some doors with wholesale partners. But is it bad? He met with Ms. Bellettini secretly, and after several interviews, including one with Franois-Henri Pinault, Kerings chairman and chief executive, was offered the job. My Lover, My Son: Dirigido por John Newland. Life & Arts Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand At the FT's Business of Luxury conference in San Francisco this week, the head of the French house with 26 per. Plan A was to study Business Administration at Bocconi University and follow her dream of running a company. It was this confidence that led her to choose Mr. Vaccarello, 38, to replace Mr. Slimane, the designer who turned around the struggling Saint Laurent while changing the name of its ready-to-wear line, its store dcor, ad campaigns and every product. Bloomberg Daybreak, anchored from New York, Boston, Washington DC and San Francisco provides listeners with everything they need to know. Now Dravida, also the firm's chief executive, is conducting research trials to treat a number of debilitatingconditions, including rheumatoid arthritis, muscular dystrophy, and stroke. Some white space to reach its new target. Le grand appartement: Dirigido por Pascal Thomas. When I had to replace Paul Deneve as C.E.O. personalising content and ads, providing social media features and to Good morning, WMPW readers! A brand without clarity, at the end of the day, becomes just a commodity, said Bellettini at the Financial Times Business of Luxury conference in 2016. While attending a recent industry function, she said a man told her she was a"disgrace" and that her campaign"would bring down the entire City [London's financial district]." Bellettinis laser focus and operational skills helped Saint Laurent thrive during the pandemic period that could have even should have left it vulnerable, as the world shifted to staying home and wearing sweats. You may change your billing preferences at any time in the Customer Center or call Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. But in spite of this natural reaction, one brand has defied the trend. President and Chief Executive Officer, Yves Saint Laurent. Its effective, also because the name is powerful.. She was there to review a collection for the upcoming season. You may cancel your subscription at anytime by calling Sustainability, another pressing topic for fashion brands to consider alongside growth, is a priority, Bellettini says. Customer Service. (Personal luxury goods sales dropped 22 per cent at the time, according to a Bain Altagamma study.) Quick to smile at everyone, even in a smile-stingy city like Paris, she is also famously calm and loath to second-guess herself or her team. Non-Executive Director at Ferrari - View - Ferrari org chart. International Womens Day happened to coincide with the campaign. All rights reserved. Sign up to our newsletter for a truly global perspective on the fashion industry. Ms. Bellettini attributes her calm demeanor to her upbringing in the town of Cesena, near the Adriatic, the youngest of three daughters; her sisters are much older. She worked at Prada and Helmut Lang prior to. Bellettini became the Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci in 2003, the Worldwide Merchandising and Communications Director of Bottega Veneta in 2010, and the President and Chief Executive Officer of Yves Saint Laurent in 2013. The biggest move to bring clarity back was changing the brand name. This massage technique is attracting fans across Hollywood, including Ariana Grande, Kourtney Kardashian and Sean Diddy Combs. The fired Google engineer who thought its A.I. (In the third quarter, sales were up 28.1 per cent, while Kering sales were up 12.2 per cent) In 2020, when the pandemic hit, sales were down 13.8 percent while Kering sales were down 16.4 percent. Its a cascade. When he bought himself a honey-colored bulldog puppy at Christmas, he bought one in black for her. For more information read our Terms & Conditions and Privacy Policy. For more updates about the The BoF 500 subscribe to the Daily Digest newsletter. When I met him, I was incredibly impressed that he was not at all afraid of the challenge. We talk a lot about strategy, where we want to go. The news sent shockwaves through the industry, with many interpreting the change as a sign of disrespect to the companys founder and namesake. At the forefront of this strategy is balance. Bellettini joined Yves Saint Laurent from Bottega Veneta. 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Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and is Chairman at Yves Saint Laurent of Monaco, Chairman for Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman at SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman at Yves Saint Laurent Boutique France SAS and Co-Managing Director at Yves Saint Laurent Germany GmbH. Saint Laurent was the star of the Kering Groups most recent earnings publications. Cross selling requires more time. I could spend all day in here, Vaccarello says. Previously, she worked in Compass Partners International, UK from 1998 to 1999, in Deutsche Morgan Grenfell, UK from 1996 to 1998 and in Goldman Sachs . The company broke even two years ago and recently received its firstinvestment from the Indian Angel Network. Another question asked whether it was difficult for Bellettini to take a job in Paris, for a Parisian brand, when not speaking French herself. That, to me, has been what makes her such a wonderful CEO, especially in a creative field like fashion, said McInnes. Powered and implemented by Interactive Data Managed Solutions. Bellettini put a significant value on company culture. Already, as soon as Vaccarello arrived, they had made the decision to always wait one year to mark down the current collection. We support credit card, debit card and PayPal payments. This mistake turned into an important lesson, contributing to Bellettinis success in balancing the creative and business parts of the fashion brands she worked with based on mutual trust and respect. Yet five years later, Kering, the Paris-based luxury group that owns Saint Laurent, Gucci and Bottega Veneta, among other brands, reported that 2017 was its most profitable year on record; YSL announced a 25.3 percent increase in revenue over 2016, the second-largest growth in the group, following Gucci.
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