Consider your resources and your role in ICS. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. One that is completely out of reach is de-motivating. They can be timelesslike encouraging children to be active. Participants will benefit from participating in entry-level incident command system training prior to taking this course. Supporting information can be described as: A. Learn and respect your media contacts deadlines. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Work to keep them out of danger as you would any member of the public. Who is likely to be affected by the hazard or threat? Contact local, tribal, territorial, and State press associations to obtain media lists. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Manages resources including supplies, personnel, and equipment. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. A defining characteristic of wiki technology is the ease with which pages can be created and updated. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. Once your campaign is implemented, the last step is to determine its success. (Passive). The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Develop relationships with other organizations PIOs B. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. An important part of your role as a PIO is to communicate with your community before something happens. This course can provide a basic understanding of the PIO function for those new to the position. Demonstrate that you are in the knowB. Construct and deliver an appropriate crisis and emergency risk message. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Keep the subject and verb close together. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. This training focuses on both parts of the equation. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Promote government programs and activities B. Media pools are used to restrict access to an area due to space limitations or safety issues. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Even a few minutes of practice can make a big difference. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Final Exam for: IS-29.a: Public Information Officer. Spelling- and grammar-checking tools (printed and computer software). Time is a crucial element in any public awareness campaign. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. Take a zombie apocalypse for example. Serves as an advisor to the Incident Commander. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. The news release should use the inverted pyramid as illustrated below. . But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. endstream
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<. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. Time will also impact the shelf-life of your campaign. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. The message should be: How will you get the message to your audience? 'Ss S>*2MbX^f Social marketing is the use of commercial marketing principles to: A. Be accessible and return calls and emails promptly. Tammy Kikuchi: Having the Joint Information Center for this event was critical. %PDF-1.6
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An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Email. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Recall preparation techniques that contribute to a successful media interview. 524 0 obj
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Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. FEMA IS-29: Public Information Officer Awareness Answers. Establish contact with other agency PIOs. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Allows access to one media representative from television, radio, print, and Internet to a restricted area. How or what can your community learn from these events? NIMS Description of the PIOs Responsibilities. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Show emotion as appropriate, but dont use big gestures. . Work within the emergency management system. D. The ninety-five (95%) segment of the 95/5 concept, 5. Recognize various legal aspects associated with emergencies and public information. D. is only useful on television infomercials. The latest information on activities, events, and resources. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Now that you have some tips for better writing, lets look at how to write a news release. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Another way to express your key message B. If you need to build an email list, consider including a place for people to sign up on your Web site. 16825 S. Seton Ave., Emmitsburg, MD 21727
Narrator: Red Stick Ready targets every segment of the community. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government.
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