Top Celebrity Beverage Endorsers - Hollywood Branded In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Jennifer Aniston signed a deal worth $5 million for this endorsement. The contract, which features radio spots and TV ads, earned the superstar $26 million. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. Published Mar 1, 2021. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. The World Cup andOlympicchampion is extremely familiarCoca-Cola. Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. The commercials were so successful that theyspawned a movie, released in theaters lastsummer. In 2004, Jackson signed a deal with Vitaminwater's parent company, which landed him a minority stake in the business. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight.
Coke vs. Pepsi Ads: The Story Behind the Biggest Marketing Rivalry Sorry, something went wrong. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. 18 January 2021 Sam Carp. Salton electric grills were obscure until they became Foreman Grills. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Rob Lowes DirecTV commercials are wonderful examples of this niche. Soon after, Jenner released her Puma Fierce line. After a clever placement in his Reebok commercial, Glaceau, the parent company of VitaminWater took notice of the famous rapper's endorsement - and made him a huge part of their marketing strategy and their company. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. Your account is fully activated, you now have access to all content. The brand spent about $10 million on ads during the 2020 Super Bowl. The . 6. Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv: Earnings per share: 55 cents adjusted vs. 50 cents expected. The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. Take Michael Jordanits not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). David Beckham signed a lifetime endorsement contract with Adidas worth 160 million in 2003. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace.
Addison Rae's Coca-Cola Promotion Has Fans Reaching For Pepsi - TheThings 5 Reasons Why Celebrity Endorsements Work! - Medium She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Related:Which Athletes Earn the Most Per Hour?
The brand hassponsoreda live in-car camera during theNASCARPlayoffs and created acustombottlefor Wallace. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. Cameron Diaz for Coca-Cola. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. A couple converted a Coca-Cola truck to live in while exploring Australia. These offers do not represent all deposit accounts available. He raked in eight figures by placing endorsements on his shorts, caps and robe. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. Sports Marketing. When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? Kylie Jenner: Puma, $1 Million. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. TV: On Thanksgiving Day 1950 American . When Brad Pitt signed a deal with Chanel No. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. Add to Cart.
Marketing research: Chinese celebrity brand endorsers - Daxue Consulting In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. Justin Bieber has tried to shed his bubblegum pop image in a number of ways over the years, but one of the most visible was his series of Calvin Klein ads.
Coca-Cola Won't Air a Super Bowl Ad for Second Year in a Row - Adweek Diet Coke vs. According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years.
LeBron James confirms signing up with PepsiCo, ends 17-year-old deal Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). At first, 50 Cents was to promote and endorse the brand with its enormous popularity.
Highest-paid NBA players 2023 | Statista Thishasmade her hundreds of millions of dollars in profit. Shes earned $157.5 million since 2011. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. With the popularity of Taylor Swift, she acts as the best ambassador for several brands. Coca-Cola were major sponsors of the UEFA Euro 2020 tournament, but Cristiano felt it was . In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard. His Airness Michael Jordan has beenpartnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. Coca-Cola/Gatorade Switch, 1991: Jordan represented Coca-Cola during the early portion of his career in the 1980s, but Rovell noted Quaker Oats-owned Gatorade (the company was later purchased by . Coca-Cola Script Recycled Bottles Unisex Tee . George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. The campaign aims to deepen . Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. Add to Wish List. Coca Cola Net Worth is $265 Billion in 2023. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. Our purpose is to refresh the world and make a difference.
Influencer Marketing Costs (2023) - Business of Apps Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. One of those athletes is the former NFL star, Peyton Manning. That's mainly because of her successful endorsement career. Her commercial success can be attributed to her wholesomeness and general likability. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them.
Cristiano Ronaldo Coca-Cola and KFC Ads Resurface After Coke Snub - Insider Pepsi.
Top 10 Highest paid Celebrity Endorsement Deals - StartupTalky But in 2013, he renegotiated, according to a report at the time from Reuters. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. The partnership lasted for five years as Drake became one of the biggest names in hip-hop,andfound his lyrics printed on Sprite cans in 2015. Get advice on achieving your financial goals and stay up to date on the day's top financial stories.
30 Notable Celebrity Endorsements | Stacker To that end, most Stacker stories are freely available to In this case, the battle takes place between the world's leading soft drink brands. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide.
PDF Celebrity Endorsement Infographic--Alphabetized share our stories with your audience. Powerade vs. Gatorade. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. The journey was further activated by makingBelieve Bandsfrom the red-adorned nets featured in #SheBelievesCup matches.
Celebrity endorsements: Effective, entertaining & sometimes - ZU Media The contract, which features radio spots and TV ads, earned the superstar $26 million.
See Coke's holiday ad for 2021 | Ad Age Coca-Cola Is Changing the Flavor of a Soda. Again. - New York Times Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. The best celebrity endorsers can even become synonymous with multiple brands. Jennifer Garner wants you to sign up for a Capital One Venture card. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. Find us online at HollywoodBranded.com. Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max.
These offers do not represent all available deposit, investment, loan or credit products. She became the youngest player to qualify for the USGA Amateur Championship at age 10. SHARE THIS ARTICLE. Pepsi is big on promotional content on social media. Curtis Jackson, a.k.a. Next, complete checkout for full access to StartupTalky. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Eason Chan and Jay Chou are the only two celebrities that remained high on the ranking from 2012 until 2019. 30 musicians with legendarily long careers, Primetime TV shows that stood the test of time, Most watched SNL skits from the last year, sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, Dazed and Confused and The Wedding Planner,, Brooke Shields starred an ad for Calvin Klein jeans. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. There was an unknown error. Coca-cola . The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. It has to create a lasting brand impression.
The Evolution of the Coca-Cola Brand - Investopedia Source: Canterbury Investment Management; AIQ Trading Expert Pro. Companies spend millions on celebrity endorsements. The most fascinating lives are of Celebrities whether it's acting, music, or sports. By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. Needless to say, corporations were ready to pounce when she turned pro two years later. Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. The most expensive celebrities for promotions are: Taylor Swift. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. As an elite quarterback in the NFL, his approachable everyman demeanor made him the highest-paid endorser in the league,with $12 million in endorsements a year.
Did Ronaldo Really Cost Coca-Cola (KO) $4 Billion? | Nasdaq by Sam Weber | Nov 18, 2020 | Endorsements & Sponsorships | 0 comments. After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.. Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary. When Brad Pitt signed a deal with Chanel No.
10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Soft drinks, energy drinks, different product lines. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. Both were ranked in top 10 within CelebrityZ's ranking in . Strategic Partnerships, And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live. Success! Before his retirement, Peyton Manning was one of the most recognized faces in sports. Success! Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. This was around $94.5 million. According to a report from CBS News, the latter contract alone earned her $3 million a year. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling.
According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements.
storytelling. Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. Social Jockeys are some of the original "gig workers" because they work as independent contractors. All Right Reserved. . hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '04e8d8da-9cad-4c3d-9199-516b49b6302a', {"useNewLoader":"true","region":"na1"}); In 2014, Kobe Bryant,basketball phenom and beloved Los Angeles sports staple, invested millions in a sports drink called BODYARMOR. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. Endorsement Fee- 5 to 7 crores a day. He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine.
The Top 10 Highest Endorsed Athletes And Their Brands - Hollywood Branded Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. Has the Pandemic Impacted Influence for NBA Draft Prospects? She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Jennifer Aniston. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. versa. Along with his Nike deal (and Coca-Cola), James endorses Beats By Dre, 2K Sports and Blaze Pizza. But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'de716248-d4c7-4597-af18-1ec2a0a667d5', {"useNewLoader":"true","region":"na1"}); The bottled water company based out of Los Angeles has a pretty impressive roster of celebrity investors. Shatner is now 87, and is still associated with the brand as it celebrates its 20th anniversary.
Coca-Cola - Official Partner | Olympic Sponsors | IOC Needless to say, corporations were ready to pounce when she turned pro two years later. as well as image rights, data visualizations, forward planning tools, We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful.
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